BARKBOWLS: PORTABLE DOG FOOD PACKAGING (CORPORATE PROJECT)
Role: Senior Manager: Innovation And Core Development, Simmons Pet Food, C0-Creator/Inventor/Patent Holder, Project Manager, Innovation Lead, Creative Director, Packaging Designer Problem: “How might Simmons Foods create a convenient and eco-friendly pet food packaging solution for pet parents who travel with their dogs?”Solution: Lunchable-Style Portable Dog Food ProductClient: Simmons Pet FoodKey Contributors: Sam Grey—Graphic Design, Kyle Dyer—Art Director (Prisma)
SIMMONS PET FOOD CONTROL BRANDS (CORPORATE PROJECT)
Role: Senior Manager: Innovation And Core Development, Simmons Pet Food » Brand Architect and Manager, Creative Director, Project Manager, Graphic Designer (Legacy Brand and Posters)Problem: “How might we create multiple pet food products and brands for Simmons Pet Food that can compete on all levels of the pet food market from budget to premium?”Solution:BOLO: LegacyTWIN PET: BudgetA STRONG Heart: National Brand EquivalentYOUR PETS KITCHEN: PremiumClient: Simmons Pet FoodKey Contributors: Kelly Peninger, Graphic Designer (PriZm), Sam Grey, Graphic Designer (Prisma), Abby Gann, Graphic Designer (Simmons Pet Food)
SIMMONS PET FOOD SALES KIT (CORPORATE PROJECT)
Role: Senior Manager: Innovation And Core Development, Simmons Pet Food » Creative Director, Project Manager, Graphic Designer, Box, and Package DesignerDesign Objectives: Develop a sales kit for Simmons Pet Food’s new premium wet pet food. Include pertinent information to communicate to the customers the benefits and characteristics of the food. Include samples of the food and the packaging options. Client: Simmons Pet Food
BAD DOG BEANERY, FRESH ROASTED COFFEE: BRANDING, PACKAGING, T-SHIRTS
Role: Creative Director, Designer, Marketing
Medium: Adobe Illustrator, Shopify E-commerce PlatformDesign Objectives: Develop a brand for a new startup coffee roaster. Include packaging, website, business cards, specialty marketing, signage, and other business collateral material.