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student work

PROJECT | DESIGN RESEARCH » “How can we help PPA-affected families adapt to their new lifestyle after diagnosis through education and encouragement, while maintaining self-worth and independence in a way that is simple, personal, and independent?”
Class: Graphic Design 3Medium: Adobe Illustrator & Photoshop, Adobe MuseDesign Objectives: Apply Design Thinking Methods to identify a complex problem, research, ideate, prototype, user test, and propose solutions. The PPA project solution, based on extensive design research, proposes an online support and education community with access through a website. Date: 2015
PROJECT | REBRANDING: BUFFALO EXCHANGE » LOGO, ADVERTISING CAMPAIGN, WEBSITE, APP, MAGAZINE, SOCIAL MEDIA COMMERCIAL, GUERRILLA ADVERTISING
Class: Graphic Design 3Medium: Adobe Illustrator, InDesign, Photoshop (Other software to develop work — Web and App mock-up software) Design Objectives: Rebrand a business and develop a marketing strategy. Learn how to carry a brand look through multiple applications. Practice collaboration with a second designer to be prepared for the work environment. Hire a photographer and art direct shoots. Date: 2012
PROJECT | DESIGN RESEARCH » “How might we encourage a healthy lifestyle on the campus of John Brown University?”
Medium: Adobe Illustrator & Photoshop for Front-End Website Design Objectives: Learn the art of Design Research, idea generation, prototyping, and user testing. Learn how to collaborate with other designers to tackle complex problems. Learn to synthesize research data into a clear and visually interesting summary using infographics. Implement a prototype and gather user feedback. Date: 2015
PROJECT | REBRANDING: SHERWIN WILLIAMS » LOGO, PACKAGING, ADVERTISING CAMPAIGN, COLLATERAL, WEBSITE, SOCIAL MEDIA
Class: Graphic Design 3Medium: Adobe Illustrator, InDesign, Photoshop (Other software to develop work — Web and App mock-up software) Design Objectives: Rebrand a business and develop a marketing strategy. Learn how to carry a brand look through multiple applications. Practice collaboration with a second designer to be prepared for the work environment. Hire a photographer and art direct shoots. Date: 2012
PROJECT | DESIGN RESEARCH » “How might we encourage those who suffer from anxiety to feel more comfortable sharing their struggles to promote personal growth and strengthen community?”
Class: Graphic Design 3Medium: Adobe Illustrator & Photoshop for Front-End Website Design, APP DesignDesign Objectives: Learn the art of Design Research, idea generation, prototyping, and user testing. Learn how to collaborate with other designers to tackle complex problems. Implement a prototype and gather user feedback. Learn how to present the research and solutions in a well-designed and communicated presentation booklet. Date: 2015
PROJECT | CITY BRANDING: CITY OF LINCLON » LOGO, PACKAGING, WEBSITE, SOCIAL MEDIA, WAY FINDING, APP DESIGN, BILLBOARDS
Class: Graphic Design 3Medium: Adobe Illustrator, InDesign, PhotographyDesign Objectives: To learn municipal design practices. Think through issues related to city infrastructure and design solutions to needed problems, such as way-finding, advertising, and information delivery systems. Date: 2013
PROJECT | GIG POSTER DESIGN » 2-COLOR SCREEN PRINTS
Class: Screen PrintingMedium: Adobe Illustrator, Screen PrintingDesign Objectives: Design a 2-color gig poster to screen print. Learn composition, conceptual development, and two-color screen printing registration. Date: 2014
PROJECT | MOVIE POSTER DESIGN » 4-COLOR SCREEN PRINTS
Medium: Adobe Illustrator & Screen PrintingClass: Screen PrintingDesign Objectives: Design a piece with a solid concept and four colors to practice complicated 4-color registration. Date: 2014
PROJECT | REBRANDING: CHAPSTICK » LOGO, ADVERTISING CAMPAIGN, COLLATERAL, WEBSITE
Class: Graphic Design 3Medium: Adobe Illustrator, InDesign, Photoshop (Other software to develop work — Web and App mock-up software) Design Objectives: Rebrand a business and develop a marketing strategy. Learn how to carry a brand look through multiple applications. Practice collaboration with a second designer to be prepared for the work environment. Hire a photographer and art direct shoots. Date: 2012
PROJECT | SPECIALTY SODA BRAND AND PACKAGE DESIGN » BRAND DESIGN, DIELINE AND PACKAGE DESIGN
Class: Graphic Design 2Medium: Adobe Illustrator, Hand-crafted Mock-ups using C1S stock, GlassDesign Objectives: To learn about die-lines, composition, and design on 3-dimensional surfaces, dummies and mock-ups, and craftsmanship.Date: 2017
PROJECT | CEREAL BRAND AND BOX PACKAGE DESIGN » BRAND DESIGN, DIELINE AND PACKAGE DESIGN
Class: Graphic Design 2Medium: Adobe Illustrator, Hand-crafted Mock-ups using C1S stockDesign Objectives: To learn about die-lines, composition, and design on 3-dimensional surfaces, dummies and mock-ups, and craftsmanship. Date: 2019
PROJECT | DESIGN THINKING AND INNOVATION » “How might we easily store and use rope for climbing?”
Class: Graphic Design 3Medium: Adobe Illustrator & Photoshop for Front-End Website Design, APP Design, Product PrototypeDesign Objectives: Learn the art of Design Research, idea generation, prototyping, and user testing. Learn how to collaborate with other designers to tackle complex problems. Implement a prototype and gather user feedback. Date: 2015
PROJECT | ANNUAL REPORT: NON-PROFIT QUARTERLY REPORT » NEWSLETTER
Class: Graphic Design 3Medium: Adobe InDesign and Original Photography.Design Objectives: To partner with a non-profit client and design a newsletter. Learn client relations, design over pages, and art-direct original photography. Date: 2011
PROJECT | NON-PROFIT FUNDRAISING BROCHURE: CHOSEN PEOPLE OF GUATEMALA » FLIP BOOK
Classes: Graphic Design Abroad and Photography in Social ContextMedium: Adobe Illustrator, PhotographyDesign Objectives: Work with a ministry on-location to develop a solution for a significant need. Shoot all photography, and provide design and photography resources to the ministry. The brochure solution is a fund-raiser for the Guatemala ministry and distribution in the United States. Date: 2011
PROJECT | MARKETING MATERIAL: YWAM KYIV » BI-LINGUAL ENGLISH AND UKRAINIAN, POSTERS, T-SHIRTS, BANNERS, DIRECT MAILERS
Classes: Graphic Design Abroad, Photography in Social ContextMedium: Adobe Illustrator, Photoshop, InDesign, PhotographyDesign Objectives: Work with a ministry on-location to develop a solution for a significant need. Shoot all photography, and provide design and photography resources to the ministry. Learn about new cultures and how to market and design for clients in foreign countries and different languages. Date: 2014
PROJECT | COLLABORATIVE DESIGN LAB: DESIGN THINKING AND INNOVATION » “How might we increase the independence of the mobility impaired through improving handicapped doors?”
Classes: Collaboration between Graphic Design, Engineering, and Business StudentsMedium: Adobe Illustrator, InDesign, PhotoshopDesign Objectives: Participate in a multidisciplinary collaborative environment and learn to work with others with varied backgrounds and skill sets on the same project. Practice good design research, develop ideation, and rapid prototype skills, learn how to test solutions, and quickly interpret stakeholders’ feedback. Students will have completed business plans, branding packages, workable engineered prototypes, and a ‘Start-up.’ proposal presentation. Present to a board of industry professionals in a “Shark Tank” style presentation. Date: 2018
PROJECT | HUMANITARIAN AID FUND-RAISER » POSTER, T-SHIRT
Class: Graphic Design 2Medium: Adobe IllustratorDesign Objectives: Identify a humanitarian need (in this case, the 2018 California wildfire disaster) and design a solution to raise money to help. The students executed the solution by partnering with a local screen printing shop and local businesses and raising several hundred dollars. The money raised was sent to aid in the relief effort. Date: 2018
PROJECT | BRANDING AND MARKETING MATERIAL: BOYS & GIRLS CLUB » LOGO, WEBSITE, TEXT CAMPAIGN, FLIER, T-SHIRT
Class: Graphic Design 3Medium: Adobe Illustrator, InDesign, Photoshop (Other software to develop work — Web and App mock-up software) Design Objectives: Rebrand a business and develop a marketing strategy. Learn how to carry a brand look through multiple applications. Practice collaboration with a second designer to be prepared for the work environment. Hire a photographer and art direct shoots. Date: 2014
PROJECT | COLLABORATIVE DESIGN LAB: DESIGN THINKING AND INNOVATION » “How might we ensure that people take the correct dosages at the correct times?”
Classes: Collaboration between Graphic Design, Engineering, and Business StudentsMedium: Adobe Illustrator, InDesign, PhotoshopDesign Objectives: Participate in a multidisciplinary collaborative environment and learn to work with others with varied backgrounds and skill sets on the same project. Practice good design research, develop ideation, and rapid prototype skills, learn how to test solutions, and quickly interpret stakeholders’ feedback. Students will have completed business plans, branding packages, workable engineered prototypes, and a ‘Start-up.’ proposal presentation. Present to a board of industry professionals in a “Shark Tank” style presentation.Date: 2018
PROJECT | COLLABORATIVE DESIGN LAB: DESIGN THINKING AND INNOVATION » “How might we prevent burglaries while maintaining a low-tech profile?”
Classes: Collaboration between Graphic Design, Engineering, and Business StudentsMedium: Adobe Illustrator, InDesign, PhotoshopDesign Objectives: Participate in a multidisciplinary collaborative environment and learn to work with others with varied backgrounds and skill sets on the same project. Practice good design research, develop ideation, and rapid prototype skills, learn how to test solutions, and quickly interpret stakeholders’ feedback. Students will have completed business plans, branding packages, workable engineered prototypes, and a ‘Start-up.’ proposal presentation. Present to a board of industry professionals in a “Shark Tank” style presentation.Date: 2019
contacts
479-220-7122
goehnertodd@gmail.com
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